The way families choose care has undergone significant changes. Expectations have shifted. Technology is no longer a nice-to-have; it’s essential for building trust, communicating clearly, and responding quickly when families need it most.
That’s why we’re proud to announce a major milestone: Bluebird Care is now joining Pairly Pro, with over 200 offices across the UK joining the revolution.
This is more than just onboarding a new partner. It’s about moving the entire care industry forward.
Why Bluebird Care Matters
Bluebird Care is one of the UK’s largest and most respected home care providers. With a deep commitment to quality, compassion, and local connection, their teams support thousands of families every day.
But what stood out to us most was their willingness to embrace the changing expectations of modern care seekers.
They recognised something important:
That today, trust often begins online.
That families want transparency and speed.
That digital communication, when done right, can reduce friction.
This alignment made the partnership a natural fit.
What the Onboarding Journey Looks Like
Bringing 200+ offices onto Pairly Pro is a collaborative process built on shared goals.
Here’s how we approached it:
1. A Unified Launch Plan
We worked with Bluebird Care’s central team to create a rollout framework that would ensure a smooth experience across every franchise. Offices are to be onboarded in waves, supported by a dedicated onboarding team from Pairly.
2. Training and Enablement
Each Bluebird Care office is locally owned and operated, so our focus was on empowering teams to take control of their area through Pairly. We are providing hands-on training, easy-to-use tools, and real-time support to help them succeed from day one.
3. Ongoing Support That Scales with Them
Bringing 200 offices onto a new platform is just the beginning. What matters even more is what happens after launch.
That’s why we’ve built ongoing support into the heart of this partnership.
Each Bluebird Care office has access to live support, step-by-step training materials, and a dedicated success team who understand both the platform and the realities of care delivery. Whether it’s using new features, improving local visibility, or understanding performance data, we’re there to help.
Our goal is to make sure every office not only gets value from day one but continues to grow in confidence, capability, and results over time.
Why This Partnership Matters
This collaboration is about scale, yes. But more than that, it’s about setting a new standard.
It shows that even the largest, most established care providers are not just open to innovation, they’re leading it. It’s proof that tech and humanity aren’t in conflict in care. They work best when they work together.
What’s Next
With Bluebird Care now starting to use Pairly Pro, more families than ever will be able to experience care the way it should be: responsive, transparent, and built on trust.
We’ll continue working side by side with their teams to refine, improve, and evolve, always focused on what matters most: better outcomes for families and more time for care providers to do what they do best.
To Bluebird Care, thank you for the trust, the collaboration, and the shared vision. We’re just getting started.